Current Metrics
Customer Base
Starting Customers
Average Revenue per User (ARPU) per Month ($)
Churn and Growth Rates
Monthly Churn Rate (%)
Monthly New Customer Growth Rate (%)
Forecast Period
Forecast Horizon (Months)
Forecast
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Advanced Settings
Advanced Options
Monthly Expansion Revenue per Existing Customer ($)
Monthly Reactivation Rate (%)
Monthly Churn Rate Change (pp/month)
Positive churn trend means churn worsens over time; negative means it improves.
Show step-by-step formulas
Forecast Summary
Formulas and Derivation
Monthly Breakdown
Month
Customers (Start)
Churned
Reactivated
New
Customers (End)
MRR
Cumulative Revenue