Shop Audit Checklistv1.0.1

Select your marketplace from the dropdown at the top of the page to load a checklist tailored to that platform. The tool supports five major online marketplaces: Etsy, Amazon, Shopify, eBay, and Walmart. Each marketplace presents 25 audit items organized into five categories that reflect the most important optimization areas for that platform.

• Choose your marketplace from the Marketplace dropdown menu. The checklist updates immediately to show platform-specific items.
• Work through each category and check off items that your shop already satisfies. The Shop Score at the top updates in real time as you check or uncheck items.
• Review the score message below the percentage to understand your overall shop health. Scores below 40% indicate significant room for improvement, while scores above 90% reflect an optimized shop.
• Click Calculate Score to manually recalculate if needed. Use Reset to clear all checked items and start a fresh audit.
• Open Settings to toggle the auto-save feature, which persists your checklist progress in your browser so you can return later and continue where you left off.
• Switch between marketplaces at any time. Each marketplace maintains its own saved progress, so you can audit multiple shops without losing data.
• Re-run this audit monthly to track your improvement over time and catch any areas that may have slipped.
• Review per-category scores displayed in each fieldset legend to pinpoint which optimization area needs the most attention. A low category score narrows the focus to a specific set of five items rather than the full 25.
• Use the percentage thresholds as benchmarks: below 40% signals foundational gaps, 40% to 70% means targeted fixes will move the needle, 70% to 90% indicates strong fundamentals with room for polish, and above 90% confirms an optimized storefront.

Online sellers operate across multiple platforms, each with its own optimization requirements. This checklist helps identify gaps in shop setup, product presentation, and customer trust signals. Use it as a regular health check to maintain competitive listings and maximize visibility.

• New Seller Onboarding: Complete the full audit before launching a new shop to ensure every foundational element is in place. Cover product photography, listing descriptions, and shop policies from the start.
• Multi-Platform Sellers: Switch between Etsy, Amazon, Shopify, eBay, and Walmart checklists to audit each storefront independently. Identify which platform needs the most attention and prioritize improvements accordingly.
• Monthly Performance Review: Run the audit at the start of each month to track progress over time. Compare your current score to previous audits and focus on categories where your score has dropped.
• E-commerce Consultants: Use the checklist during client onboarding to assess a shop quickly and produce a prioritized improvement plan. Share the URL with pre-selected marketplace to streamline the review process.
• Product Launch Preparation: Before launching a new product line, audit existing listings to ensure photography standards, keyword optimization, and description quality meet platform best practices.
• Competitive Analysis: Audit your own shop against the checklist criteria, then review competitor shops using the same standards. Identify areas where competitors excel and adjust your strategy.
• Team Training: Share the checklist with team members responsible for listing management. Use it as a training document to standardize quality across all listings and ensure consistent brand presentation.
• Seasonal Preparation: Run the audit before peak selling periods such as holiday seasons or promotional events. Confirm that all listings, policies, and fulfillment settings are current and optimized for increased traffic volume.