📣Marketing Tools

Marketing tools for paid-acquisition and analytics math that media buyers and growth marketers run weekly: return on ad spend, target ROAS for a desired margin, total advertising cost of sale (tACoS) for marketplace sellers who care about organic-versus-paid mix, and the UTM-style URL construction that should be trivial but routinely produces broken links because somebody hand-edited a query string in a meeting. Everything runs in your browser so a campaign URL you are constructing is not sent to a server. The common misconception that wastes the most budget is treating ROAS and ROI as equivalent; ROAS is gross revenue divided by ad spend (a 4x ROAS can still be a money-losing campaign once costs are subtracted), while ROI accounts for cost of goods sold, fulfillment, and overhead. The tROAS Calculator surfaces the difference and lets you back-calculate the ROAS you actually need to hit a margin target. If you are new to the category, start with the tROAS Calculator before any new campaign is set up, the AOV Calculator (under Business) for any ecommerce work, and a hand-built UTM URL only after you have used the URL Encoder Decoder Tool to make sure your special characters survive the trip. Channel-specific platforms publish their own reporting; these tools are for the math you do across them.

3 tools available