Marketing Tools

Marketing tools for paid-acquisition and analytics math that media buyers and growth marketers run weekly: return on ad spend, target ROAS for a desired margin, total advertising cost of sale (tACoS) for marketplace sellers who care about organic-versus-paid mix, and the UTM-style URL construction that should be trivial but routinely produces broken links because somebody hand-edited a query string in a meeting. Everything runs in your browser so a campaign URL you are constructing is not sent to a server. The common misconception that wastes the most budget is treating ROAS and ROI as equivalent; ROAS is gross revenue divided by ad spend (a 4x ROAS can still be a money-losing campaign once costs are subtracted), while ROI accounts for cost of goods sold, fulfillment, and overhead. The return-on-ad-spend tools surface the difference and let you back-calculate the ROAS you actually need to hit a margin target. If you are new to the category, start with the return-on-ad-spend tools before any new campaign is set up, the order-value tools under Business for any ecommerce work, and a hand-built UTM URL only after you have run it through a URL encoder to make sure your special characters survive the trip. Channel-specific platforms publish their own reporting; these tools are for the math you do across them.

7 tools available